Liggitt says LEARN the three C’s
1. The Three C’s – Confidence, Confidence, and Confidence;
a. Confidence in yourself. One way to increase self confidence is to participate in company sponsored events and training, and then take personal accountability in self-directed seminars and training. Presentation skills training and public speaking courses are also a terrific way to get your self confidence up.
b. Confidence in your product or service – learn as much as possible about every aspect of your product or service, your pricing, customer successes, customer challenges, etc., and you will elevate your game.
c. Confidence in your company – Learn everything about your company’s history, successes, press releases, website, etc.
Once you have mastered the three C’s – you will be able to go toe-to-toe with any prospect and really learn how to sell on value and not on price!
Liggitt says Make a sale today
